NewSense Engineering GmbH, a member of the Cluster Mobility & Logistics, was the only German start-up nominated for the „European SME Digital Society Award“. The competition is organized by the European DIGITAL SME Alliance and recognizes innovative solutions that harness digital technologies for the common good. Among 23 finalists from all over Europe, the Regensburg-based start-up was the only German representative – a remarkable success that underlines the innovative strength of the location.
NewSense was nominated for its AI-based security solution AI-based Preventive Crowd Safety at Mega Events. The software platform combines a novel 3D sensor system with artificial intelligence and enables precise monitoring of crowds at large events – in real time, in compliance with data protection regulations and highly scalable. Features include 3D live monitoring, heat maps for detecting hazardous situations and structured documentation for optimising security concepts. The technology is already being used successfully at UEFA Champions League matches and in numerous European soccer stadiums, and has also been tested in Regensburg in a smart city context.
The „ReSense3D“ cooperation project was developed as part of the “R_Lab Mobility” urban mobility real-world laboratory. The aim was to create a data protection-compliant 3D model for analyzing and optimizing urban mobility at the central bus station of the University of Regensburg. The solution combines advanced sensor technology with AI-supported data analysis to record passenger flows and mobility needs – a forward-looking contribution to sustainable transport infrastructure.
The connection to the European DIGITAL SME Alliance came about through the Cluster Mobility & Logistics innovation network, which is based at TechBase Regensburg. The cooperation between clusters, universities, and digital initiatives made this interdisciplinary project possible, which has achieved European visibility.
“This nomination is not only proof of the start-up's innovative strength, but also of the strategic added value of our cluster work in Regensburg,” says Uwe Pfeil, Cluster Manager Mobility & Logistics. “The example of NewSense Engineering shows how regional networking can give rise to technologies that are relevant at the European level.”